PROFESSIONAL EXPERIENCE

I combine SEO strategy, technical implementation, data-systems integration and leadership across agencies, nonprofits and service businesses.

SENIOR SEO STRATEGIST

The Church of Jesus Christ of Latter-day Saints

United States, Hybrid • Nov 2024 - Present

SEO content strategy for churchofjesuschrist.org, a top 400 domain in the world.

SEARCH ENGINE OPTIMIZATION MANAGER

Radiant

Remote • Sep 2021 - Nov 2024

SEO manager for portfolio of sites owned by Bonniville Communications. ~2.5MM organic visitors/month.

  • Adjusted content strategy following algorithm updates
  • Developed custom internal linking script for high-volume keywords
  • Increased indexation rate implementing schema markup across 85k URLs
  • Launched SEO-optimized "Sacred Spaces" initiative on Patheos.com
  • Reported organic performance and SEO roadmap to C-level leadership

SEO CONSULTANT & PPC SPECIALIST

Bakan Marketing / Freelance

Remote / Utah • 2019 - Present

Local SEO, WordPress development, and marketing automation for pest control and HVAC businesses.

  • Full-stack marketing leadership for NOCO Pest Control (Fractional CMO)
  • AI-driven content strategies and data pipeline implementations
  • Custom WordPress solutions and conversion optimization

SEO SPECIALIST

Fuji 9

Remote • Jul 2017 - Dec 2021

Link building, content gap analysis, and technical SEO.

SEO | SEM SPECIALIST

FitCon

Salt Lake City, UT • Mar 2017 - Mar 2018

SEO/SEM, email marketing, social media marketing (paid and organic campaigns), and public relations for fitness industry events.

PUBLIC AFFAIRS SPECIALIST

Chevron

San Ramon, CA • May 2015 - Apr 2017

Rotational program in public affairs: advocacy network specialist, social media team member, risk mitigation communications, and executive communications. Managed digital channels, developed content strategies, and conducted data analytics across Facebook, Twitter, LinkedIn, and YouTube.

CORE COMPETENCIES

SEO & SEARCH

Technical SEO • Local SEO • Content Architecture • AI Visibility • Schema Markup • Link Building

PAID MEDIA

Google Ads • Facebook Ads • PPC Strategy • Campaign Optimization • Budget Management

DATA & ANALYTICS

Tableau • Power BI • Google Analytics • Data Integration • Attribution Modeling • Dashboard Design

TECHNICAL

WordPress • HTML/CSS • CRM Integration • Marketing Automation • API Connections